Let the Worthy Creative U community help you Learn, Love what you do, and Live Creative. For Free. Really.
At Worthy Creative U, our mission is to empower aspiring and seasoned creatives alike through a community-driven approach to learning.
Founded by Robert Petersen, a veteran with over 36 years in creative industries ranging from corporate media to academia, we are dedicated to helping you Learn, Love what you do, and Live Creative.
With a foundation built on sharing practical knowledge, inspiring growth, and cultivating resilience, Worthy Creative U strives to transform your creative passions into successful careers. We offer a supportive platform for all creatives to get inspired, level up their skills, win clients, create fans, and celebrate their journey with a community that values collaboration and personal growth over competition.
Join us to embrace the full potential of your creative endeavors, fostered by guidance, mentorship, and the collective wisdom of a diverse creative network.
Your creative success starts here.
Welcome home, Worthy Creative!
You have come to the right place to Get Inspired, Level Up Skills, Win Clients, and Create Fans. And we will chat and drink plenty of coffee together.
Sharing over 36 years of creative success and experience to help you become the successful creative you've always dreamed of being.
I’m Robert Petersen, founder of Worthy Creative U and BriteFire Films. With over 36 years of industry success—from my start at ABC News and Sports to launching BriteFire Films in 1992 and collaborating with ad agencies, corporate clients, and government agencies—I’ve dedicated my career to mastering the art of creativity.
Since joining the university over a decade ago, I have produced live broadcast television and creative projects that push the boundaries of visual storytelling, while also discovering a deep passion for mentoring and teaching my students.
I bring this wealth of knowledge and experience to our supportive and inspiring Worthy Creative U community. My mission is to equip you with the skills and confidence to transform your creative passion into a successful hobby, side hustle, or thriving freelance or full-time business.
Join me to Get Inspired, Level Up Skills, Win Clients, Create Fans, and yes—let’s drink plenty of coffee together along the way as we chat and become friends.
